Saffola

By: Shailendra Katyal, Wed May 24th, 2006

Saffola, India?s custodian of heart health, has ventured into the healthy lifestyle space with content portal. The portal offers a single information-cum-action window to four of the most prevalant medical conditions plaguing urban executives today, viz. Heart conditions, Diabetes, Stress & Hypertension and Weight Control. The portal kicked off its Wellness Centre, with its unique Dial-a-Dietician service, that gives dietary advice over telephone and through e-mail.

The brand?s caring side is expressed online through a host of in-depth content sections, features and services on a range of health-related issues.

Including calculators and a set of interactive tools that provide tangible and measurable value to the end-consumer. The portal?s recipe corner presents a comprehensive suite of helathy recipes for meals and snacks, in a selection of Indian and continental cuisine.

A monthly newsletter ?H-files,? brings recipients a compliation of wellness breakthroughs, no-nonsense health articles, effective fitness tips and global health news, right to their mailbox. It will also communicate the brand?s health-related ground activites with partner organisations in the healthy lifestyle arena.

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About the author: Brand Manager RANG SHARDA, K.C. Marg, Bandra Reclamation, Bandra(w), Mumbai - 400 050 Tel: 91 022 56480480 Fax: 91 022 5649 0113 Mobile: 9820953484